Privacy Policy

Brand: Vichitra | Website: https://vichitrastore.com | Last updated: 24 October 2026

1. Who We Are

Vichitra (“we”, “us”, “our”) operates https://vichitrastore.com, an India-focused online apparel and accessories store. Our legal seller is [REGISTERED LEGAL ENTITY / PROPRIETOR NAME], at [REGISTERED / PRINCIPAL BUSINESS ADDRESS, CITY, STATE, POSTCODE, INDIA]. This policy applies to visitors, account holders and purchasers using our website, support channels and connected services.

2. Personal Information We Collect

We may collect your name, telephone number, email address, delivery and billing addresses, order ID, product selections (including size and colour), payment status, refund details, correspondence, support evidence, and any information you choose to provide.

When you use the site, servers and authorised tools may collect IP address, browser and device information, cookie identifiers, approximate location derived from network data, referral source, pages visited, basket actions and basic fraud-prevention signals.

Payment-card details are generally handled by the authorised payment provider shown at checkout. We do not intend to store complete card credentials directly on our store.

3. Why We Use Information

We process information to accept and fulfil orders, print or manufacture products, calculate shipping and taxes, send order updates, provide support, investigate defects, handle cancellations and refunds, maintain legal records, prevent fraud, operate the website, and analyse store performance.

Promotional emails, messages and personalised advertising are used only when permitted by applicable law and the permissions or preferences you have provided. You may withdraw marketing permission using the unsubscribe mechanism or by contacting us.

4. Service Providers and Sharing

We share only information reasonably needed with payment processors, WooCommerce/website hosting and security services, print-on-demand manufacturing and fulfilment partners (including Qikink where used), delivery and reverse-logistics partners, customer-support services and analytics or advertising partners when activated.

Information may also be disclosed when required by applicable law, a valid legal request, or to protect customers from fraud. We do not sell customer personal information as a standalone commercial product. We do not permit our fulfilment providers to market their own products to our customers based solely on order data.

5. Cookies and Analytics

We use necessary cookies for cart, checkout, login, security and site functionality. Other cookies or tags may support analytics, advertising and social integrations where those services are actually enabled. Refer to our Cookie Policy for details and preference controls.

You can also manage certain cookies through your browser settings; blocking essential cookies may affect cart and checkout functionality.

6. Storage, Security and Retention

We use reasonable organisational and technical safeguards, restricted access and encrypted connections where supported. No online service can promise absolute security.

We retain order, invoice and transaction information for applicable accounting, tax, consumer-protection and legal periods. Support and marketing records are kept only as long as reasonably required for their purposes, or until a valid erasure/withdrawal request applies, subject to lawful retention obligations.

7. Your Requests and Choices

You may ask us for information about personal data we hold, request correction of inaccurate details, request deletion when permitted, withdraw optional marketing consent, or contact us about a privacy concern. Contact VichitraaPrints@gmail.com and identify the request; we may need to verify your identity.

Our privacy processes will be updated as applicable provisions of India’s Digital Personal Data Protection Act, 2023 and rules become effective. Certain provisions are being introduced on a phased timetable; this policy does not imply all provisions are already in force.

8. Children

Our online store is designed for adults making purchases. If we discover that a child’s information was collected inappropriately, we will take reasonable steps to review and delete or otherwise handle it in accordance with applicable law. Parents/guardians may contact us.

9. Cross-Border Processing and External Sites

Some software providers may operate infrastructure outside your state or India, subject to applicable law and contractual safeguards. Third-party sites and payment gateways have their own privacy practices; review their notices when leaving our website.

10. Changes and Contact

We may update this policy to reflect changes to law, services or business practices. Material changes will be communicated through the website or appropriate channels. Effective-date changes will be shown on this page. Website: https://vichitrastore.com | Customer care: VichitraaPrints@gmail.com | Legal seller: [REGISTERED LEGAL ENTITY / PROPRIETOR NAME] | Address: [REGISTERED / PRINCIPAL BUSINESS ADDRESS, CITY, STATE, POSTCODE, INDIA] | Phone: [CUSTOMER SUPPORT MOBILE / PHONE NUMBER].

Related policies: Please use the website footer policy links to review our other policies.