Customer Care & Grievance Redressal Policy

Brand: Vichitra | Website: https://vichitrastore.com | Last updated: 24 October 2026

1. Our Business

Vichitra is operated by Vichitra Store.

2. Customer Support – Email Only

For questions about orders, payments, shipping, deliveries, cancellations, refunds, returns or product information, please email us at VichitraaPrints@gmail.com. Our customer support requests are handled by email; we do not offer telephone-based customer support.

3. Our 24-Hour Response Commitment

We will send an initial response to customer support and grievance emails within 24 hours of receipt. This is our first-reply commitment, not a guarantee that every issue will be fully resolved within 24 hours. If further review, courier verification or production-partner investigation is required, we will explain the next steps and provide updates by email.

4. What to Include in Your Email

For a faster response, please include your order number, the email address used for the order, a clear description of the concern and, where relevant, product photos or delivery evidence. Please do not send passwords, OTPs, UPI PINs, CVVs or full payment-card information.

5. Grievance Officer

Name: Vichitra Team | Designation: Grievance Officer | Grievance email: VichitraaPrints@gmail.com | For a formal grievance, email the above address with the subject line “Grievance – Order [ORDER NUMBER]”.

6. Complaint Acknowledgement and Resolution

We will acknowledge formal customer grievances by email within 24 hours of receipt and aim to resolve them as promptly as reasonably possible, within one month of receipt as required under applicable Indian e-commerce rules. If the issue requires further documents or an investigation, we will explain this by email. We may provide a complaint reference number or written acknowledgement for tracking.

7. Escalations and Consumer Rights

If you are dissatisfied with the response, please reply to the same email thread and mark your email “Escalation”. You may also approach the National Consumer Helpline through https://consumerhelpline.gov.in/ or other competent consumer authorities. Nothing in this policy limits rights available under applicable law.